About Rich N Fresh

It is a Farm to Fork initiative by a government recognised, certified organic farmers' group - Mahasatta Agro Vision Shetkari Mandal. We are serving health & environment conscious Punekars since 2011. Rich N Fresh is the oldest organic store in Pune run by a farmers' group. We motivate farmers to do farming by natural/ organic ways so that it becomes sustainable. The issue of authenticity is addressed by 3 step formula: 1.Regular monitoring at the farm level. 2. Frequent testing of the samples in the laboratory. 3. Rewarding the honest efforts of the farmers by paying them good price.

After addressing the concern about the authenticity of the organic products, we are in the process of making our store a one stop solution for all the organic needs of the consumer. For this, we have tied up with more than 200 genuine organic farmers from various states so that large variety of farm produce is available. Along with farm fresh vegetables and fruits, we also have variety of grains and processed food. To make the process of ordering convenient, recently we have prepared a mobile app. Consumers can order through it and get home deliveries too.

Thus Rich N Fresh is developing a strong system which connects the farmers to the consumers without any mediator for the benefit of both.